Advantages of a Mobile Version of Your Website

Advantages of a Mobile Version of Your Website
December 28, 2012 Webmaster

Even before smartphones came around, people could still get online using their cell phones. However, the websites online back then were not the same as we see them now. Before smartphones, we had much slower transfer speeds, software that was slow and poor, and many companies did not optimize their sites for mobile devices. In order to optimize their sites, companies had to create smaller image files, use CSS-based layouts, no Flash, and limit items that required data to be downloaded.

The good news is that now technology has improved, and the creation of smartphones has made mobile web pages easier to create and view. They are also now much more affordable and common these days. And new touch technology means that now surfing the web on a phone is different. It is similar to using your computer, and optimization for companies is also similar; the difference is that there are many features on a smartphone that make it much easier.

Mobile optimization of a website typically is when your website has a mobile version; they are essentially the same. But what is a mobile version? In general, it is the alternative version of a website that is created and optimized to work on mobile devices and smartphones.

When we compare laptops and desktops with mobile devices, we know that mobiles typically have much smaller screens. And because most mobile devices are touch-based, these small screens can make it difficult to navigate around a website. Many people have seen non-optimized web pages on their devices, struggled with clicking links, and simply had trouble reading or viewing the page. This can be frustrating for many users. This is why it is good business for companies to create mobile versions of their websites so that it will have an easier layout to view on mobile devices. Below are a few tops that will help you create a mobile version of your site.

  • Stay away from Flash, and instead use Javascript, jQuery, or HTML5.
  • Use large fonts to make it easier to read on smaller screens.
  • Stay away from links and use buttons instead which are easier to touch.
  • Use CSS in place of images because image files can slow down websites. Data in CSS format is smaller and will load quicker.
  • Few options and easy navigation.
  • Use a layout that is fluid because everyone has various devices and screen resolutions. This will allow sites to expand or stretch if needed.

Usually when people are online using their mobile devices, they have something in mind that they are looking for, and they want to find that instantly. These can include contact names, phone numbers, email addresses, or an address to a business. Mobile sites that are slow and small are frustrating, and often users who see this will simply go to another site. Having a simple site with easy to find information will not only help your users find what they need, but will help your company stay popular with users. Keeping the page simple and cutting out some of the links and pages will also help. Having too much of this unnecessary information is counterproductive for a mobile site. Companies should also give users the option to view the site’s non-mobile version.

The good news is that companies do not always need to create all-new sites. Some websites already have landing pages that will work on mobile devices. These pages often include only important contact information and relevant content, and a link to lead to the regular site online. This landing page can be simply a temporary page that will allow users to know that the mobile site is still being created.

Now that the mobile web is becoming much more popular; companies all over will have to create mobile versions of their webpages. One day, it could even be possible for us to see regular sites as the other option, and mobile sites will be seen more often.