Understanding Outbrain Content Recommendation
-Outbrain is a company which focuses on content marketing. The company has a widget (of the same name) that allows internet publishers to increase web traffic to their websites. They also keep the visitors by giving curious and interesting links or other related or unrelated content. Outbrain is incredibly helpful for content publishers that need to…
Benefits of Adding Social Sharing Buttons On Your Site
-Creating your own website is a great way to reach a number of people in order to promote your company or business. It is important to put a lot of effort on managing and updating the content, improving the design, interacting with readers and marketing your brand. It is not easy to maintain a website, because…
Should I Be Using PPC Advertising?
-Pay-per-click or PPC is an internet marketing method which pays the advertiser or publisher based on the number of times the ad is clicked. This is even more relevant in the internet today with the improvement of search engines such as Google and Yahoo. Advertisers will maximize PPC adverts by using keywords that are attractive to…
Using Google+ In Your Marketing Strategy
-Google+ (pronounced as Google plus) is a social networking service provider operated by Google. More than just a social network, it is said to be the next big thing when it comes to marketing strategies and reaching a wide but at the same time specific audience. Once you get to know how Google+ works, you will…
Attracting Guest Bloggers to Your Website
-When you’re running a website or blog, you need to constantly produce quality posts for your avid readers. However, creating quality content can be a really hard task especially if you need to write every day about the same topic. Producing regular posts is no joke; it takes a lot of time and effort. It’ll be…
Simple Ways For Creating Fresh Content
-We all know how important it is to make fresh content for your website readers and visitors. When you first started writing for your website, there were a lot to write about and new ideas just kept storming into your head! Very exciting. But after hundreds of posts talking about the same topic, coming up with fresh…
Understanding Google’s PageRank
-Google is undoubtedly the most commonly used website when browsing on the web (aside from Facebook or Twitter). Google is a search engine, in other words it searches the internet for websites that are related to the words that are typed in the search bar. But what determines which websites get on the first page of…
Keys to Building a Successful Autoresponder
-Autoresponders mean what they say. They respond automatically to emails from customers or potential customers contacting your website. The strength of the autoresponder is that it allows the website owner to contact or reply to queries without even being there. The owner (or whoever is in charge) can just set it up and then let it…
Keeping Track: The Top 10 Marketing Metrics to Monitor
-When marketing strategies are endlessly diverse, businesses often end up confused about which ones to employ, change, or drop. This is where the importance of marketing metrics becomes apparent: marketers need to be systematic in monitoring the performance of their current strategies and determining what works. But exactly what aspects need to be measured? Here are…
Designing a Killer Logo
-Designing a logo seems to be, to a number of designers, a very easy task to do. They say that as long as it has the company’s name and some shape, symbol or whatever, then it’s okay and good to go. That is not how it should be, in fact, conceptualizing the logo of the company…
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