Never Underestimate the Power of Unique Content on Your Website

Never Underestimate the Power of Unique Content on Your Website
December 5, 2012 Webmaster

Be it a blog or a website, placing unique content on it will be a major benefit for you and your business. Search engines and web users will only take the time to check out a site if the information is new, interesting, and not a copy from elsewhere.

Three Main Reasons Why Copied Content Is A Bad Idea

Many people want to know why copied content is not good. Well, here are three reasons why this can be a terrible idea:

  1. To start off with, search engines such as Google use software which finds duplicate web content, even with billions of pages out there. These result in not only copyright infringements, but often these pages will not be indexed by search engines, preventing traffic from flowing to the page.
  2. Readers also dislike reading the same materials all over the Web.
  3. Lastly, there are many websites that focus specifically on looking for copied content in order for businesses to be protected from plagiarism. Copyscape is an example of this.

There are more disadvantages that come with using copied content other than this penalty. In reality, using unique content is the best investment of your time.
However, it is not only the penalty factor, but there are also other reasons as that make it necessary to use unique content.

 

Four Reasons Why Unique Content Is A Must

Reason 1: Build Relationships

The best way to create long-term relationships with your clients is to use unique and interesting content. This is what people are looking for. Make sure your content is related to what you sell, be it a product or a service, or relate it back to a problem that people can relate to. When visitors come to your site and see something they have read, typically they will not dig into your site deeper and you will lose the opportunity for a new client. Many users also see copied content as spam.

 

 This is why blogs and sites that copy content are not seen as credible by Web users. However, when they see new, fresh, and exciting content, they will remember your site and tell others about it. This will help you to receive more traffic to your site.

 

Reason 2: Search Engine Friendly
Using original content will not only help you with users, but it will also help you be better accepted when it comes to search engines. Most search engines are equipped with algorithms that crawl the Web for content, and if they find copied content, your page will be at the bottom of search results, and that is bad news.

Reason 3: Backlinking
Ranking high in search results is a must for a solid business to stay running online, and is how many web businesses start the money flow. A good way to improve this is by placing your links on blogs and other sites with original and informative content, Other users will see your link on a page and often check out what you have to offer. Backlinking is a simple, yet effective way to market your page.

Reason 4: Become an Expert
When people need help with something, they often try to find an expert in the field. This is where the Internet can be very helpful because it is full of information. People looking for answers want to read something from an expert: someone who knows the ins and outs of the topic.

In our fast-paced society, often we see people taking shortcuts by rewriting articles that they see online. However, this really gives their audience no new information, and is not helpful at all. These businesses are not breaking copyright laws, but they seem to wasting their time, and the time of potential clients. This is why original and fresh content will help a business establish themselves online.

If you are trying to start an online business, and want clients who can trust you, the best way to go about that is to come up with creative, unique content that will grab the eye of Web users.

Conclusion:
With so many benefits from including unique content on your website, oftentimes businesses outsource these jobs rather than write it themselves. There a number of reason for this, including lack of time, and weak writing skills. Another advantage to outsourcing is that others can bring in new perspectives on a subject; looking at it from the outside really is beneficial. Whether you write yourself or hire another, make sure that you are truly using fresh and unique content, and you will see an improvement in your business in no time.