Using a Tumblr Blog To Promote Your Site


Digital Marketing


Tumblr has become one of the fastest growing blogs and social networking website around the world. Tumblr blog is a fun way of sharing interests through blog posts, photos and memes. It started in 2006 and has over 100 million blogs from around the world. It was initially used by individuals but now, since it has reached an impressive number of users, it developed advertising and marketing features.

Getting To Know Tumblr

Tumblr can be compared to Instagram. Although they are different in so many ways, their target is the same, to share interesting and attractive photos. Like they say, “a picture speaks a thousand words,” so sharing photos always work because most people are very visual especially online.

Tumblr has most of the features available in most social networking websites. It also adopted “like” button where people who like your post can click this button and then the system tallies the total number of likes the post has. The more likes your post has, the more popular it becomes. If you like a particular Tumblr blogger, you don’t need to add him or her as a friend. If you want to subscribe to his or her posts, all you have to do is follow the person and you can have access to his or her blog posts. Tumblr give the followers the option to like or reblog the post of the bloggers they chose to follow. Reblogging is simillar to Twitter’s retweeting. When you choose to reblog a post, it will appear on your blog page and your followers get to see it as well.

How Can Tumblr Promote Your Site

  • Queuing – Now, how can Tumblr effectively promote your website. Unlike other social media websites and platform, it has a unique feature called Queue. As part of your marketing strategy, it is important to make sure that you post regularly so that your followers are updated about your site. Aside from regularly updating and posting, you should update it in certain times when most of the people are online and are actively browsing the internet. Most website owners hire virtual assistants to assist them in maintaining their social media posts. With Tumblr, you don’t have to pay for a virtual assistant to post for you. The Queue feature allows you to post content at a certain time. The great thing about this feature is that you can save as much as 300 posts for queuing! It’s almost like you can set it up for a year. Of course it is advisable to monitor your Tumblr and not just depend on its queuing feature.
  • Website linking- The strategy used by Tumblr is to attract people through its photos. Once a browser is attracted to a certain post or photos, his or her instincts would be to click on the image. Tumblr has a feature where you can set a default URL whenever a person clicks on the image you posted. It doesn’t have to be a Tumblr website, you can link any website you want. Let’s say you have a petshop. Your Tumblr strategy is to post photos of cute pet dogs or cats. Whenever a person sees your photo and likes it, he would most likely click on the image. So instead of directing him to your Tumblr page, he can be redirected to your petshop website. It is a very subtle marketing strategy since thy don’t have to see annoying ads. They are automatically redirected to your commercial website. It increases your online traffic and at the same time attracting more target market. As long as you don’t forget to post photo related to your business or company.
  • Social Media Linking – We all heard of Facebook and Twitter. These are two of the most famous social media outlets. It is in fact more famous than Tumblr itself. That is why a lot of people invest time and money to use them as their online marketing tool. Tumblr allows you to link your posts to these two social media outlets. Once you post on Tumblr, they also appear on these two accounts.

Tumblr can be complicated to use if you are still a beginner, but once you get the hang of it, you will be amazed with its features. Start a Tumblr account and get to know this amazing site that is guaranteed to help you with your online marketing needs.

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