When it comes to blog content, what is the optimum length for it? This is a question that most bloggers have probably asked at one point or another. However, there is no definite answer to this question. Although most people will simply say, “whatever you can manage.” But this isn’t really the case when you are into serious business with your blogs. There are important factors you should consider before deciding how long your post will be.
1. The attention span of your reader.
For sure even you can testify that your attention span is limited, and so does your readers. Research has shown that an average reader will stay on one post for 96 seconds, which is roughly a minute and a half. They are not looking to study on the details but to get information quickly. Can you pass the message you are trying to send in a minute and a half with 3500 words? How about 350?
2. Search Engine Optimization.
SEO experts say that very short and very long pages are ranked lower than pages of average length. Average in this case is also debatable with some recommending 250. The general standard though is nothing longer than 1000 words.
3. Quantity of posts.
This is another topic for debate. While some argue that posting a lot of content will generate more leads. Therefore your blog will receive more readers. Others however are of think that quantity does not matter, one well written post is worth a thousand. It is recommended that you run a series of blogs if you have a lot to say. Running a series of posts will encourage your readers to subscribe so as not to miss a thing.
There are no rules when it comes to the length of a post, it can be as long or as short as you’d like. If you really want a number, stick to between 400-600 words which is the most commonly used length though some will use the 600-800 margin.
Always keep in mind that your blog is a representation of you online. The content in it must not only represent you but also be informative. It should also be interesting enough to make your readers want to come back for more. Word count is a guideline, great content is the rule.
How do I know the right length for me?
The problem with most short posts is that they just skim the surface and don’t provide much needed detail so a reader will have to look for another site with more information to fill their need. On the other hand, most long posts go around and around in circles trying to fill the page without really giving any information.
Is this the reputation you want your blog to have?
Just because your post is long does not mean it has to be boring and just because its short shouldn’t mean it should be shallow. Make your posts as complete as possible.
When you have a lot to say about a particular topic, use sub-headings to break it up into pieces. That way you, your readers know exactly where to go to get the information they want from a particular post. Be as specific and informative as you can.
Choose the correct content.
It takes time create a great blog. The not so well kept secret is to love writing. If the love isn’t there, it will translate on your page. You don’t have to be a genius to write, just passionate about the subject you are writing about.
The most successful bloggers have been writing for years and growing in the process. It takes time to think of a good topic and write it in a way that other people can relate to what you are saying. Do not be restricted by guidelines. Contrary to what your English teacher said, not everything has an introduction, body and summary. Sometimes all you need is a good summary of the current events, at other times, getting right to the heart of the matter is more important than trying to explain its beginnings. It’s your blog so you have freedom to do what you feel like, so feel free to express yourself however you may with as many words, or as little as you feel comfortable. In the end, delivering your intended message is more important than counting words.